SIMBOL Communications

Communications and PR for active lifestyle brands

Who is SIMBOL?

With over 40 years combined experience in the outdoor, cycling and fitness industries — as both industry professionals and competitive enthusiasts — the founders of SIMBOL have all the tools to get powerful stories to the right audience.

SIMBOLISM (sim-bol-izm), noun. The art of maximizing the buzz.

Scott Boulbol

Scott Boulbol began freelancing to finance his competitive running, cycling, triathlon, skiing and adventure racing, and has been published in the likes of TrailRunner, Triathlete, Men’s Health, Runner’s World, Men’s Journal, Gear Junkie and many others. After transitioning into the PR and marketing world, with positions at Specialized and Trek, he began freelancing and built an impressive repertoire of clients and work. That ultimately morphed into SIMBOL Communications, with his longtime colleague Nic Sims in 2016.

Nic Sims

Nic Sims grew up racing mountain bikes later and wrenching for several road and mountain bike teams. After starting his career with Specialized UK, he eventually became their global PR and marketing guru, based in California. As the “face of Specialized”
Nic attended multiple Tours De France as well as other cycling classics. Subsequent gigs included Alpinestars as their Technical Communication Manager for moto and bike, and then SCOTT Sports where he also worked in the bike, ski and running spaces. Then longtime friend and colleague Boulbol came calling with the business opportunity, and the rest is SIMBOL history.

Why SIMBOL Communications

We love the outdoors. We LIVE FOR the outdoors. Combined with vast knowledge, passion and experience, this significantly helps us excel at what we do
We believe every brand, however big or small, deserves a chance to be heard
Almost 50 years combined experience in the outdoor and cycling industries has allowed us to cultivate deep personal relationships with the media, athletes and industry folks
Long renowned for our authenticity, passion and honesty, across our varied palette of
professional experience
With decades of experience as PR/Marketing pros AND journalists, we’ve
mastered both sides of the game

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When SIMBOL calls, media, athletes and industry insiders
listen and respond
We look for every opportunity, not just the usual
channels
We want you to succeed!!!!

What will SIMBOL do for you?

PR/Media

At SIMBOL we excel at both, and we understand how to be powerful storytellers to both sides.

EVENTS

No form of PR is more powerful than a well executed experiential event.

CONTENT CREATION

We’ll breathe exciting new life into some slightly dated content or create our own clever ideas.

SOCIAL MEDIA

We are ready to give you our brand the social love it deserves using innovative techniques.

SIMBOL communications specializes in content creation

ATHLETE AMBASSADORS

We make sure you’ve got outstanding talented ambassadors and more importantly the personality to showcase your brand.

PRODUCT LAUNCHES

We can arrange product launches to get your product the buzz it deserves, with the right influencers.

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SIMBOL communications

What working with SIMBOL means.

SIMBOL Communications formed to help brands tell truthful, authentic stories through exposure in a wide variety of media outlets, developing creative and impactful content. We’re also driven simply by our strong passion to get people excited about sports and the outdoors. With over 40 years combined experience in the outdoor, cycling and fitness industries — as both industry professionals and competitive enthusiasts — the founders of SIMBOL have all the tools to get powerful stories to the right audience.

01

In just over two years, SIMBOL brands’ collective
coverage has exceeded 1 BILLION impressions.

02

If you convert all our media results to the equivalent of
paid ads they’d be valued well into the MILLIONS of dollars!

03

Our newer brands have quickly become household
names among their targeted clientele.

04

Our veteran brands have grown considerably and
entered the “who’s who” realm in their fields

05

We’ve worked closely with athletes and teams who have
won World and National Championships, major tours and races, and influenced tens of millions of fans.

Where might SIMBOL clients be seen

Simbol PR client in Electric Bike Magazine

testimonial

“It is always a pleasure to work with Scott, truly an outstanding agent and colleague. Numerous PR firms can get you what you need, but Scott never stops there. He consistently goes the extra mile — oftentimes literally — to ensure clients and media alike are connected, informed, and on the leading edge of the industry. I know of no one who works harder — in any arena.”

Adam Ruggiero – Gear Junkie

Testimonials

“Scott is tremendously easy to work with, mostly because he brings a journalist’s mindset to the PR game. He’s intimately familiar with the products he’s pitching and always ready with a story idea or two (or three!) to get the creative process rolling. Plus he’s quick to keep us in the loop and follow up with anything we need to make a story happen.”

Will Egensteiner

Senior Gear Editor, Outside Magazine

“I have been working with PR agencies for many years, and SIMBOL PR is clearly head and shoulders above the rest. Getting a company to be seen and heard in a market that is always filled with stiff competition seems like a very discouraging task. SIMBOL not only took on the challenge for inov-8, but blew it out of the water by not only bringing our brand to the forefront in the major press but doing it repeatedly! Scott and Nic continue to impress us quarter after quarter. They are the perfect combination of talent and ease of personality that makes them a pure pleasure to work with.”

Brendan Murray

Sales and Marketing Director, inov-8

“As an athlete, I have truly enjoyed working with SIMBOL Communications. They are experts in the products they represent as well as being hooked into the race scene, making it super easy to discuss season plans and product needs. Additionally, the communication is quick and seamless which is rare compared to other marketing teams that can often be overworked or traveling. I can send SIMBOL race recaps, media content, product feedback, or product requests, and I always get a reply within a day or so. This makes my job of promoting their brand while chasing podiums easy!”

Erin Huck

5x National MTB Champion

“As a reviewer and writer in the cycling industry, I have met many people in the sports marketing end of things, and no one stands out more than Nic Sims, whom I first met when he was with Specialized as a senior marketing person. He treated us, a ‘small fish’ in this cycling media business, like we were one of the big guys and we always felt welcome and fairly dealt with. Marketing people are a dime a dozen, but those with the ability to be fair and gracious while doing it are more rare. His knowledge of people in cycling, common sense approach to this business, and especially his integrity is a combination that takes years to acquire, if ever. It’s passionate and skilled people that make a company great so HIRE THIS GUY.”

Michael ‘Grannygear’ Troy

Editor

What we are good at

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Broadest range of skills, connections:

Thanks to our impressive longevity in the outdoor and cycling industries, including a wide array of different brands/positions, SIMBOL is closely connected to a massive range of publications/editors, brands, athletes, events, etc.

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Standout Experiential Events

Nothing produces short and long-term coverage, and lasting industry relationships, better than a well-planned, highly focused media event. And no one can pull them off like SIMBOL! Wherever we go, you can bet on amazing scenery, epic outdoor adventures, tons of ‘bonding time’ and outstanding results. Best of all, we can make them a LOT less expensive than you might think.

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Industry/Product Knowledge

With over 60 combined years of continuous working, playing, competing and all-around revelling in the activities of our industries, Nic and Scott enjoy an almost unimaginable wealth of knowledge about the industries themselves and the products therein.

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simbol’s clients